President's Choice Taking it One Step Further

Many Canadians can identify with the  PC Brand but now the PC Brand is identifying with its users.

This makes the shopping experience even more easy, friendly and enjoyable in grocery store.

I think President Choice did a fantastic job with their marketing promotions for the new PC Plus Points Program. Their approach is one that many of us consumers would like to feel when we shop at their store making us feel like we matter as an individual and not just as dollar amount.

I after viewing this commercial I was intrigued on how this program worked so I check out their Website to get some more information. Unfortunately, I couldn't find any information to help with this without out having a PC Plus Points card number.